Cognizant has expanded its worldwide alliance with Adobe to accelerate AI-powered creativity and customer experience enhancement at scale. Through the combination of Adobe’s generative AI capabilities for creation and experience with Cognizant’s domain expertise, AI Builder strategy, and managed services, the aim is to empower content and customer experience processes for large and complex enterprises. The new partnership is expected to meet the increasing demand for high-volume and personalized digital experiences, especially in regulated and fast-growing industries, through the integration of the generative AI capabilities into the creation, governance, and execution processes. The aim is to empower enterprises to move from exploration to sustained and production-ready transformation with inherent brand control and compliance.
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By working together through integrated teams and go-to-market strategies, this collaboration helps co-develop solutions that utilize Adobe Firefly Services, custom models, Substance 3D, and automated workflows to help improve the ideation, asset creation, campaign execution, and measurement processes, ultimately aiming to decrease the time-to-value, production costs, and quality inconsistencies associated with marketing and CX-related functions. By integrating AI into content supply chains and experience platforms with enterprise governance, Cognizant and Adobe hope to help their clients change the way they create, manage, and scale digital experiences.