Comscore announced that content-level, ID-free audio contextual targeting and cross-platform audio campaign measurement are now available within The Trade Desk, making it one of the first providers to deliver both advanced audio activation and large-scale measurement on the platform. By integrating Proximic by Comscore’s AI-powered contextual and predictive audience solutions with Comscore’s planning and measurement capabilities, advertisers can now plan, activate, and measure streaming audio and podcast campaigns with the same rigor as other digital channels. The solution enables content-level targeting across streaming audio and 4.6 million podcasts, while Comscore CCR delivers national and local reach, frequency, and in-target performance without relying on identity signals.
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“Now being able to add measurement of audio gives us the ability to activate and measure our entire digital strategy with the same rigor as other channels is a huge step forward,” said Julie Wagner, Digital Media Manager at Boelter+Lincoln. “With audio rapidly becoming a core part of the media mix, advertisers need the precision, measurement, and accountability they expect from other channels,” said Jess Trainor, Head of Partnerships at Proximic by Comscore. The integration supports privacy-first advertising while helping brands unlock incremental reach, reinforcing audio’s growing role in omnichannel strategies.