Cvent has launched a new Audience Connector for LinkedIn. This tool connects its event-management platform to LinkedIn Campaign Manager. It uses the LinkedIn Audience API. Event and marketing teams can now transfer attendee and invitee data directly from Cvent to LinkedIn Ads. This skips manual exports and third-party tools, making campaign setup easier.
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By using event data, marketers can target ads better. They can retarget attendees. They can also connect with similar professionals. Plus, they can keep their audience updated as data changes. This reduces wasted ad spend and boosts conversions. The solution also helps track ROI by linking campaign performance to event registrations. Cvent sees this as part of its larger investment in event marketing intelligence. It offers a better way to connect with and measure audiences on LinkedIn. This reduces operational friction and enhances targeting accuracy.