HCLSoftware has launched HCL Unica+, an AI-first marketing technology platform designed to address the challenges of the modern digital landscape by fostering trust and delivering hyper-personalized customer experiences. Recognizing the limitations of the traditional attention economy, where consumers are inundated with generic messages leading to engagement fatigue, HCL Unica+ introduces the concept of the “Intelligence Economy.” This new approach emphasizes context, intent, and meaningful engagement over mere visibility. Raj Iyer, Executive Vice President and Portfolio Manager at HCLSoftware, stated, “The bridge to trust is the intelligence economy which we believe is the future of marketing and the philosophy by which HCL Unica+ was created.”
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Key features of HCL Unica+ include autonomous AI agents such as the Segmentation Agent for real-time, individualized targeting, the Content Optimizer Agent for context-aware content delivery, and the Insights Agent for actionable campaign intelligence. Additionally, the MaxAI Workbench empowers marketers to build custom AI models, enhancing campaign precision and efficiency. The platform also offers a unified customer view, real-time personalization, and built-in privacy safeguards, ensuring compliance and responsible AI use. Thomas Ricoux, Head of Marketing, Digital, and Customer Relationships at Macif, remarked, “With HCL Unica+, we’re entering a new era, one that enhances marketers’ capabilities thanks to AI, all at the service of our customers’ satisfaction.” HCL Unica+ aims to redefine marketing by enabling brands to build lasting trust through intelligent, context-driven customer interactions.