Integral Ad Science (IAS) has expanded its Social Optimization product for TikTok by introducing pre-bid Video Exclusion Lists, offering advertisers enhanced control over brand-suitable ad placements. This feature allows advertisers to avoid unsuitable content based on brand-specific needs by aligning with 12 industry-standard categories. The solution utilizes IAS’s AI-driven Multimedia Technology, which performs frame-by-frame analysis—up to 74% more accurate than traditional methods-by combining image, audio, and text signals.
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This advancement ensures more precise content classification, enabling advertisers to maximize investments and drive ROI on TikTok more effectively. The integration with IAS’s Total Media Quality provides comprehensive global coverage, allowing for seamless activation and validation of exclusion lists. This development underscores IAS’s commitment to providing advertisers with tools that enhance media efficiency and brand safety on rapidly evolving social platforms.