Invoca has rolled out the addition of no-code integrations with Reddit Ads and LinkedIn Ads to its AI-driven revenue execution platform, enabling marketers and agencies to connect their social advertisement campaigns on these platforms across leads, conversions, and ultimately revenue outcomes, both online through contact centers and offline at physical business locations. These two new integrations further expand the company’s large social advertisement ecosystem, already integrated with other key players like Facebook, Instagram, TikTok, Snapchat, and Pinterest.
Also Read: Fanvue Raises $22M Series A to Expand AI-Driven Creator Monetisation
Through this ability to harness customer engagements facilitated by social advertisements through AI algorithms, Invoca enables more than click and impression-based measurement to instead deliver performance insight for optimization through conversions and advanced targeting for audiences through first-party data from these conversations. With this capability in place, marketers can make more informed bids and budgets and messaging choices across platforms, at the same time validating business value for investments made in social advertisements.