ITG, a leader in marketing technology and services, has announced a strategic partnership with Sundog Media Toolkit to elevate creative production efficiency and quality through AI-powered solutions. The collaboration combines ITG’s workflow and marketing automation expertise with Sundog’s cloud-based media toolkit, enabling brands to produce high-quality, on-brand creative content faster and more cost-effectively. This partnership aims to address the growing demand for scalable, data-driven creative that resonates across digital channels.
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“Our partnership with Sundog represents a step-change in how we can deliver high-impact, personalized content at scale,” said Simon Dutton, CEO of ITG. By leveraging AI-driven automation, the integrated solution will streamline creative production, reduce manual processes, and deliver dynamic, multi-format content optimized for various platforms. This initiative aligns with ITG’s mission to empower brands to execute agile marketing strategies and adapt quickly to changing market dynamics. The partnership is expected to significantly enhance creative efficacy, driving more engaging and impactful campaigns for global brands.