Later, a leading social media management and influencer marketing deploys its latest product offering: a pioneer social listening tool. The deployment of the platforms paves the way for the company to upmarket in its shift to become the foremost Social Revenue Platform – an all-in-one influencer and social media ecosystem for creators and brands.
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The latest product from Later pairs the organization’s time-saving social media management solution with an AI-driven social listening tool that provides marketers with actionable social intelligence data to draft content strategy, evaluate campaign performance, and track brand health. It even works with Later’s influencer marketing solution by offering creators for brands to partner with depending on earlier campaigns. These are the foremost in a sequence of upcoming announcements about Later’s Social Revenue Platform vision.
Read More: Later Introduces AI-Powered Social Listening and Enterprise Tools