Madhive, a leading unified operating system for local media, has announced its Fraud-Free Guarantee, aiming to protect local advertisers from ad fraud and enhance return on investment. The initiative underscores Madhive’s commitment to democratizing access to high-quality advertising technology, ensuring that small to medium-sized businesses (SMBs) have the same tools as larger brands. “Since our founding, Madhive has been committed to democratizing best-in-class advertising technology for businesses of all sizes,” said Spencer Potts, CEO of Madhive.
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The guarantee is backed by a multi-layered fraud detection and prevention strategy, including proprietary AI-driven technology, partnerships with MRC-accredited firms like HUMAN Security, direct integrations with premium publishers, and rigorous independent audits. Stu Solomon, CEO of HUMAN Security, commented, “This announcement underscores Madhive’s unwavering commitment to transparency and quality.” Madhive’s platform manages tens of thousands of local campaigns daily, with an average budget under $5,000, highlighting its focus on supporting SMBs. The Fraud-Free Guarantee includes providing credits to demand partners for any suspect traffic, reinforcing Madhive’s dedication to transparency and trust in local media advertising.