MarkApp, a fast-growing ad tech company operating across CTV, mobile, and web, has launched Pantheon’s AI Agent Stack, a suite of five AI-powered agents designed to transform how advertisers plan, execute, and optimize campaigns. Built on Pantheon, MarkApp’s contextual marketplace leveraging OpenRTB 2.6, the new AI-driven automation framework ensures seamless activation of programmatic campaigns while safeguarding contextual relevance and brand safety. The AI Agent Stack includes a campaign builder agent that converts briefs into contextual media plans, a brand safety and relevance agent to secure suitable ad environments, a real-time optimization agent that adjusts placements, pricing, and geo targeting.
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The creative intelligence agent that tailors creatives to devices and behaviors, and an insights and analytics agent that delivers predictive intelligence and cross-device signals. Together, these agents drive improved engagement, reduced CPM volatility, and stronger ROI across channels. “Pantheon represents the next stage of contextual advertising. By embedding AI at every stage of the media lifecycle, we are giving brands a smarter, safer, and more accountable way to scale across CTV, apps, and web. With ORTB 2.6 powering contextual depth, Pantheon is setting a new benchmark for performance and transparency in the programmatic marketplace,” said Sotiris Oikonomou, managing director at MarkApp.