Marketing Architects has announced a strategic partnership with New Engen to help brands create more cohesive, full-funnel marketing campaigns that integrate TV and digital channels. The alliance combines Marketing Architects’ national-scale TV buying and data-driven approach with New Engen’s performance marketing expertise and creative strategy. New Engen brings strong credentials-including managing over USD 1 billion in media spending and being named Digiday’s Most Innovative Agency of 2025-making it a powerful partner in scaling brand-performance synergy.
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According to Marketing Architects, the collaboration is aimed at “closing the gap” between brand and performance marketing, helping campaigns perform consistently across awareness and conversion stages. New Engen challenges the old idea of “treating TV as a brand channel and digital as a performance channel.” They stress a unified approach that boosts impact in both areas. The partnership shows both agencies’ dedication to lasting marketing success. It blends data, creativity, and execution to improve campaign results.