Through a new expansion of its “Meta Advantage” automation program, Meta is looking to improve its automated ad tools and make them more accessible to more businesses as it works to mitigate the effects of Apple’s ATT privacy prompts, which have decreased its capacity for personalization and data-based ad targeting.
In order to make it simpler for advertisers to grasp which components do what, as well as to draw attention to the variety of automation tools it has to offer, Meta Advantage grouped together its numerous ad automation and AI-based capabilities when it first launched back in March. And now, Meta is extending the range of Advantage possibilities available to users.