Nexxen International, has renewed and expanded its long-term strategic partnership with VIDAA, the rapidly growing Connected TV (CTV) platform powering millions of devices from Hisense, Toshiba, and other leading brands. The enhanced collaboration will focus on scaling North American TV distribution, expanding in-stream ad inventory quality and variety, and increasing the availability of automatic content recognition (ACR) data for advanced audience targeting and measurement. Since partnering in 2022, VIDAA has grown its international presence, while Nexxen has built robust infrastructure to integrate VIDAA’s ACR data into its platform, enabling precision targeting in multiple markets.
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“VIDAA’s rapidly expanding distribution makes this an exciting time to deepen our relationship and begin to realize the long-term value of what we have built together. Their growing footprint, combined with our data and TV advertising technology capabilities, paves a long runway for strategic innovation and revenue growth,” said Ofer Druker, Chief Executive Officer of Nexxen. “Since the beginning we have approached this partnership as industry leaders in lockstep, with a clear vision for bringing innovative data solutions to market for Nexxen and its clients to capitalize on the opportunities provided by VIDAA’s growth. Our increased investment is intended to ensure that VIDAA and Hisense will further accelerate expansion in the largest advertising markets globally.”