NielsenIQ, has announced the launch of its cutting-edge tool called Ask Arthur Chat, which will help the business community at large, especially small and medium-sized enterprises, access information on consumers and the retail world. This tool will help users ask questions about the performance of products, trends, and category information, providing them with instant answers based on actual facts without the need for in-depth knowledge of advanced analytics tools. Unlike other AI-based tools, Ask Arthur Chat leverages NIQ’s trusted and verified information in the consumer and retail domain.
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The launch of Ask Arthur Chat is a major milestone in the company’s broader AI strategy aimed at increasing access to insights, eliminating the need for advanced analytics tools, and accelerating business decision-making in the retail and consumer goods industries. For the B2B technology and martech community, this marks a significant move toward the increasing popularity of ‘conversational analytics tools,’ in which AI technology is being leveraged to convert raw data into actual business intelligence for enterprises. With this move, NIQ is aiming to improve its client relationships, increase its market share, and lead the way in the development of AI-based enterprise intelligence tools.