Optime has launched Video2Market® (V2M), the first interactive video TCMA (Through-Channel Marketing Automation) platform, designed to streamline and enhance partner marketing efforts. V2M empowers vendors and partners to create personalized, AI-powered video campaigns that are instantly shareable via unique links, enabling real-time lead tracking and performance analytics. This platform simplifies the campaign process, reducing friction and accelerating results by providing partners with tools to deliver tailored content to their audiences.
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By consolidating campaign management, content creation, and performance monitoring into a single, user-friendly interface, V2M aims to drive higher engagement and ROI for channel marketing initiatives. The platform’s capabilities include automated video production, real-time dashboards, and seamless integration with CRM systems, ensuring that partners can efficiently manage and optimize their marketing efforts. With V2M, Optime is setting a new standard in partner marketing, offering a solution that not only enhances content personalization but also provides actionable insights to improve campaign effectiveness and foster stronger business relationships.