Optimizely, the digital experience platform (DXP) provider, has announced significant enhancements to its AI offering, Optimizely Opal, introducing advanced agentic capabilities at its annual Opticon event in New York City. As the agent orchestration layer of Optimizely One, Opal now provides marketing and digital teams with access to a library of specialized AI agents, the ability to build custom agents, and an intuitive drag-and-drop interface to connect workflows with existing data and tools. These upgrades help companies scale AI adoption and accelerate the content supply chain via AI-driven landscape. The announcement follows Optimizely’s release of the GEO-ready CMS, built to optimize visibility across AI search engines like ChatGPT, Perplexity, and Gemini, and optimization and GEO analytics.
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“We know the world of AI is overwhelming, so we’ve taken on the responsibility to truly understand our customers’ challenges and embed AI across our entire platform to move from hype to business benefit,” said Alex Atzberger, CEO of Optimizely. “What makes Opal uniquely powerful is the combination of industry-leading context, purpose-built tools, and agentic workflows. Opal might very well be the best piece of engineering from Optimizely ever. The combination of Optimizely One, the best DXP in the market, and Opal, empowers marketing and digital teams to execute at an exponential scale.”