PhotoShelter just launched Content Derivatives. It’s built into their DAM system now. Marketing and creatives can adjust images without leaving the app. They can crop, resize, reformat – all right there. No more downloading files out. Now, no more switching between tools That messes up workflow. The original stays in place. Every version traces back to it. You see all changes clearly. There’s no risk of duplicates forming. Teams keep control over every edit made. Outputs stay consistent across channels.
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The feature also supports reusable presets for common formats and automatically updates derivatives when source files change, improving operational efficiency. “Teams are constantly turning one asset into five, ten or even hundreds versions just to meet different channel requirements,” said Christina Kyriazi, Chief Marketing Officer at PhotoShelter. “Most of that work still happens manually, which slows teams down and creates unnecessary versions to manage. Now, teams can create those formats without adding more steps.”