Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has announced a partnership with Pangle, the ad network of TikTok for Business. This collaboration enables Pangle to integrate Pixalate’s pre-bid fraud prevention solutions across its global media buying technology stack, allowing for the assessment of traffic quality, verification of traffic sources, and proactive filtering of invalid traffic (IVT), including ad fraud. Additionally, Pixalate’s Fraud Monitoring Platform will track ad placements, clicks, ad fraud, and supply chain risks, aiding advertisers in optimizing campaign strategies and improving performance.
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Pixalate’s technology offers impression-level post-bid analysis for General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT), detecting and preventing over 40 types of IVT, and provides detailed insights to protect companies from ad fraud. The platform is accredited by the Media Rating Council (MRC) and offers privacy compliance tools, including risk assessments for mobile apps to ensure adherence to regulations such as COPPA. This partnership reflects Pangle’s commitment to creating a safer, more transparent, and high-quality advertising environment for advertisers.