PMG unveiled Alli Marketplace, an industry-first app exchange embedded directly into its Alli marketing operating system, enabling marketers to activate best-in-class and emerging martech tools-from partners like Amazon, Disney, Experian, NBCUniversal, Samsung Ads, and 25 others-with a single click, all within their existing media, audience planning, and creative workflows. “Alli is more than a platform; it’s the operating system for modern marketing,” said Chris Alvares, PMG’s VP of AI & Technology. Designed to collapse months of integration into seamless activations, the Marketplace features 29 curated partners across data, AI, and measurement, with over 100 native apps in the Alli ecosystem and plans to double that within six months.
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“Marketers today need agility and immediate business impact,” said George Popstefanov, CEO and Founder of PMG. “With Alli Marketplace, we’ll collapse months of integration and onboarding into a seamless, one-click experience-so our customers can stay ahead of change without getting bogged down in it”. The platform supports consumption-based, pre-approved applications in key areas like audience enrichment and media forecasting, with no re-platforming or IT overhead, aiming to shift power-and pace-back to marketers.