PureCars, provider of digital marketing technology and services for automotive dealers, has announced the acquisition of digital asset management platform, AutoSigma.
The digital asset platform from AutoSigma and the marketing technology from PureCars enable more precise and effective vehicle advertising deployment across a variety of ad channels. Dealerships and agencies can easily manage and update vehicle offers and create OEM-compliant ads after the integration of the two platforms.
Digital asset management, according to PureCars, improves the platform’s capability and efficiency in deploying offers and creative across a variety of advertising channels.