Radius Insights has announced the launch of Radius Tech, a dedicated technology practice designed to provide category-native market research and customer intelligence tailored specifically to the unique needs of tech companies. Based on its extensive global knowledge base and the knowledge base established over the last 25 years through Illuminas North America, a technology research consultancy acquired by Radius in 2024, Radius Tech combines industry-based knowledge and new paradigm research methodologies to empower product, brand, go-to-market, and customer experience groups to make better and timelier strategic decisions in today’s complex technology sectors.
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Unlike traditional research processes, which traditionally view technology industries just like others, Radius Tech is organized to address typical manufacturing buying cycles, very technical purchasing personnel, very rapid innovation, and a technologically based ecosystem, integrating secondary research, third-party research, and custom research to identify valuable insights through typical industry “noise.” The new offering seeks to help technology companies synthesize product, customer, and market trends to a single “intelligence layer” source that fuels business growth, enhances competitiveness, and increases the tempo of informed business decision-making. Through its organized technology research offerings, Radius is clearly positioning itself to become an industry leader in delivering research insights to technology brands about their respective industry nuances.