RainFocus has recently introduced RainFocus Nexus, which is a cloud-agnostic and secure framework that integrates a set of dedicated AI agents and inserts them seamlessly into the processes of event marketing so that they become smart colleagues for marketers, organizers, and sales teams. This innovation signifies the transition from the conventional tool-based method to the augmented and autonomous workforce. This particular innovation has been developed on a three-tier architectural structure that consists of a tier of modulated agents, a context tier that expresses operational insights by converting the real-time data, and a system of record. It helps the company determine the overall objectives and organizes itself for the execution of any task.
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Available tools enable automation of stage configuration and concierge services for attendees, while future product releases will continue to enable pipeline expansion, on-premises functions, and inter-stack functions to offer greater levels of personalization and analytics throughout the entire life of the event. Built to be compatible within existing enterprise infrastructure and remove ‘walled gardens’ between different tools designed to handle events alone, Nexus advocates for openness and human-reviewed governance to enable enterprises to scale events for business reach and accelerate revenue.