Reddit has launched a new autobidding feature for Brand Awareness and Reach campaigns, aimed at streamlining the ad buying process and improving performance for marketers. The feature includes two bidding strategies-Lowest Cost and Cost Cap—that allow advertisers to automate bid optimization based on campaign goals. By removing the need for manual CPM bidding, the update enables advertisers to focus on broader campaign strategy while Reddit’s system automatically maximizes impressions within the set budget parameters.
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The new tool supports both daily and lifetime budgets, offering flexibility and efficiency in managing upper-funnel campaigns. Initial beta testing has shown notable improvements in cost efficiency and reach, positioning the tool as a valuable asset for advertisers looking to scale brand visibility. Available globally through Reddit Ads Manager, the autobidding feature complements Reddit’s existing suite of automated solutions across multiple campaign objectives such as conversions, app installs, and lead generation. With this launch, Reddit continues to enhance its ad platform to meet the evolving needs of performance-driven marketers, making it easier to achieve campaign outcomes at scale.