ShareThis, a Predactiv Company, revealed the general accessibility of its latest Contextual targeting solution. This endeavor exemplifies a pivotal milestone in widening ShareThis’ solutions for advertisers, delivering both standard and state-of-the-art contextual options to satisfy various marketing needs.
ShareThis Contextual integrates AI technologies to evaluate the content of web pages where ads will be displayed. Amalgamating large language model processing with deep insights into customer behaviors, valuable insights from keywords, subjects, and general context are removed. This process allows smarter URL segmentation and more effective contextual targeting, guaranteeing ads are displayed in the most relevant environments without dependence on cookies.
Also Read: C5i Reveals Purchase of Analytic Edge to Bolster Integrated Analytics & AI Functionalities
With the introduction of ShareThis Contextual, advertisers can enormously improve the accuracy and relevance of their ad placements in a cookieless manner.
Read More: ShareThis, a Predactiv Company, Introduces New Contextual Targeting Solution