According to a press release, Shopify unveiled this week a new shoppable content product called Shopify Collabs that intends to link creators with the platform’s millions of merchants. The application is designed to link creators with retailers based on their shared hobbies and tastes, allowing both to profit from their own careers.
It also highlights the importance of shoppable content as a marketing strategy. The new feature follows past Shopify initiatives to differentiate itself in the shoppable content area as platforms like TikTok grow, and it arrives as the business sees a decline in the number of new merchants.
According to the firm, Collabs is a new way for Shopify merchants to find potential customers at a time when it has never been more difficult or costly to do so.