Sitecore® has launched SitecoreAI. This new digital experience platform uses artificial intelligence to enhance marketing. It helps brands create personalized, real-time engagement. As customer journeys shift from static search to AI-driven discovery, SitecoreAI leads the way. The new composable SaaS platform is built on Sitecore XM Cloud. It brings together content, data, and personalization. Marketers can launch faster, work more efficiently, and improve performance with AI-driven workflows. Agentic Studio is key to SitecoreAI. These agents automate tasks like campaign planning, content creation, testing, and migration. Teams can also design custom workflows easily, without any coding.
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Early adopters like Berkeley Homes, AFL, Regal Rexnord, and Hexagon are already leveraging SitecoreAI’s Contextually Aware Content and Migration Tooling Agents to create targeted content and streamline digital consolidation.“We’re living in the world beyond the website,” said Eric Stine, Chief Executive Officer at Sitecore. “Discovery is no longer driven by search; it’s powered by attention. Brands earn that attention in social media feeds and AI-generated summaries when they show up in the right moment with the right message. SitecoreAI gives marketers the platform to do exactly that, creating personalized experiences through a platform that learns as they work and helps them stay ahead of what’s next.”