Sprout Social has announced new AI-driven product innovations and an expanded partnership with Reddit to help brands remain visible and relevant as discovery shifts toward trusted social conversations and AI answer engines. The launch introduces an AI-powered creator management tool called Recruit, and the Trellis Monitoring Agent within NewsWhip, enabling organizations to identify emerging stories early and engage more effectively in high-trust digital environments. “We are seeing fundamental shifts in how discovery works,” said Scott Morris, Chief Marketing Officer of Sprout Social. “Visibility is no longer driven by keywords or rankings, but by participation in credible conversations that people trust. As answer engines increasingly cite trusted communities and creators, brands cannot afford to be passive observers. These new capabilities help our customers authentically engage in the conversations that matter most to consumers and discovery engines, turning that engagement into a durable competitive advantage.”
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New platform enhancements also include deeper Reddit community engagement from the Smart Inbox, no-code creator application pages powered by AI, advanced moderation for TikTok ad campaigns, customizable reporting and expanded predictive monitoring for emerging networks such as Bluesky, with all updates showcased at Sprout’s Breaking Ground product event.