StackAdapt has launched its new Martech Suite. This platform combines email, programmatic ads, and first-party data. Marketers can run cross-channel campaigns with minimal effort. They use real-time behavior signals to trigger emails and ads. They also apply advanced segmentation and dynamic creative optimization. Users can capture a form submission. Then, they can automatically send a follow-up email. Finally, they can start programmatic retargeting, all in one journey.
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The launch also boosts integrations with systems like HubSpot, Braze, and CallRail. Marketers can upload and analyze first-party data. They can run campaigns and activate insights—all without switching tools. Email features now support multiple custom domains for businesses with different brand portfolios. Dynamic creative optimization now goes beyond e-commerce and automotive. It also includes B2B, finance, and education.