Teads has launched CTV Performance, a beta solution for advertisers. It lets them track site visits, leads, and sales tied to connected TV (CTV) exposure. This new tool goes beyond traditional metrics like impressions and completion rates. It provides deeper insights into campaign effectiveness. Utilizing Teads’ Universal Pixel and household graph for cross-device attribution, the platform identifies viewers with a high likelihood of taking action, facilitating precise measurement and optimization.
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A recent campaign for Men’s Wearhouse showed the solution’s impact. It generated over 41,000 site visits and more than 50,000 more store visits. The beta launch is available in the U.S., EU5, and APAC markets. Plans are in place for a broader rollout and new creative formats soon. Teads aims to connect brand awareness and performance. They want to make advanced measurement and optimization easier for more advertisers. This will boost the accountability of CTV campaigns.