UserTesting has introduced UserTesting for Figma, a plugin that brings AI-powered customer experience validation directly into designers’ workflows, enabling teams to generate, launch and analyse user experience tests from within Figma without ever switching tools. Designers who describe a prototype and the desired task goal through natural language prompts get test plans totally created by AI, the test plans come with the instructions, tasks and questions for the follow up, in less than a minute, which dramatically reduces the time and skills that would have been required for setting research studies traditionally.
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Outputs like success metrics, behavioural themes, confidence scores, and video clips are then sent back to Figma, where teams use them to make new versions of the designs at a much faster rate based on actual user feedback rather than guesses. This integration also supports deeper research access with one-click links to transcripts and full analysis on the core UserTesting platform, making customer insight a persistent part of the design cycle rather than a late-stage bottleneck. Built on UserTesting’s broader capabilities — including its recent acquisition of User Interviews – the plug-in is aimed at helping organisations validate ideas earlier, test more often, and ship higher-quality experiences with measurable confidence.