Wix has launched Wix Harmony, a next-generation AI-powered website builder that blends natural-language prompts and drag-and-drop design to accelerate site creation while preserving full manual control, signaling a shift toward intelligent, hybrid web development workflows. At its core is Aria, a contextual AI agent that understands site structure and user intent, enabling builders to generate entire sites, sections or design elements with simple instructions – from layout and color changes to adding commerce features – and then refine them visually using Wix’s familiar editor.
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Unlike many AI-only builders that produce lightweight demos with inconsistent quality, Harmony is built on Wix’s enterprise-grade infrastructure that supports production-ready websites with built-in e-commerce, scheduling, SEO, accessibility tools and robust privacy compliance, designed to run live businesses reliably at scale with high uptime. Users can fluidly switch between AI-assisted creation and traditional design without losing previous work, helping reduce skill barriers and compress development timelines from weeks to minutes. By unifying AI and human creativity in one platform, Wix aims to democratize professional web design, making it faster and more accessible without compromising quality or stability.