WunderKIND Ads has teamed up with Yahoo DSP to expand programmatic access to its proprietary Connected TV (CTV) Pause Ads, enabling advertisers to tap into high-intent viewing moments at scale through private marketplace deals that marry first-party data with a non-interruptive ad experience. This integration allows Yahoo DSP buyers to programmatically activate WunderKIND’s CTV pause formats across premium inventory, bringing greater precision and measurable outcomes to CTV campaigns, which traditionally lag in attribution clarity and efficiency.
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Early results from a campaign with a leading luxury retailer demonstrate significant impact: over 12.6% lift in purchase intent, nearly 10% growth in brand favorability, and a 28% more cost-efficient CPC compared with holiday benchmarks – underscoring the format’s ability to blend upper-funnel impact with lower-funnel performance. The partnership, built with support from OpenGlass.TV for seamless delivery and optimization, signals a shift toward leveraging user-centric, data-rich CTV experiences that drive both engagement and business results, offering marketers clearer full-funnel measurement and more effective audience reach across connected television environments.