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Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
DoubleVerify Unveils DV Authentic Attention Measurement for Social with Snap
Monetate Acquires SiteSpect to Expand AI Personalization at Scale
Viomba and Nexd To Join Forces to Advance Attention-Centric Creative Advertising
Kaltura Named a Leader in IDC MarketScape, AI-Enabled Enterprise Video Platform 2025 Vendor Assessment
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Featured Articles
BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
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Quick Bytes
Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
Market Logic Unveils DeepSights Agents to Accelerate Innovation
PMG Launches Alli Marketplace to Revolutionize Martech Activation
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Analytics
Oracle Named a Leader in the 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms
Nielsen Launches CTV Ad Spend Data into its Ad Intel Product
Netsertive Enhances Multi-Location Marketing Technology Platform, Launches Dynamic Insights to Help Brands Accelerate Actionable Insights
Zoho Launches Zia Hubs, An Unmatched New Tool to Extract Intelligence From Unstructured Business Data
Samba TV and InfoSum Partner to Power Privacy-Safe, Data-Driven Agentic Media Measurement at Scale
Smartly Enhances Brand Pulse Real-Time Cross-Channel for Brand Measurement and Optimization
IAS Launches First-to-Market Partnership With Lyft Media to Provide AI-Driven Third-Party Measurement for Advertisers
RingCentral Breaks Down UCaaS-CCaaS Silos with New Customer Journey Analytics Launched at CCW Las Vegas ‘25
Amplitude AI Agents Launch Always-On Product Innovation
CallMiner Collaborates with Microsoft to Enhance Conversation Analytics
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