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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
Opera brings built-in translation and animated cursors to Opera GX in latest update
Syniverse Integrates with Ping Identity to Enhance Customer Experience
Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
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Featured Articles
When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
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Quick Bytes
Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
Market Logic Unveils DeepSights Agents to Accelerate Innovation
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Connected TV
Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
Ipsos Iris Expands Into Connected TV, With Integration Of OzTAM BVOD Audience Data Into IAB Australia’s Digital Audience Currency
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale
Dstillery Unveils AI Connected TV Offering Powered by Patented ID-free® Technology
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