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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Adobe, NBCUniversal, Hightouch, Pega, Guideline, Perion and more!
Perion and Albertsons Media Collective Partner on First-Party Retail Ads
Klaviyo Launches AI Marketing and Customer Agents for B2C CRM
AdRoll and Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement
CivicScience and The Atlantic Partner to Enhance Advertising with Real-Time Consumer Insights
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Featured Articles
Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
Content Marketing World 2025 Heads to San Diego with Industry Leaders on Stage
Marketing in the Age of Attention Scarcity: How to Win Micro-Moments
What is Ad Saturation? Causes, Effects, and How Brands Can Overcome It
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Quick Bytes
DeepL Launches Marketplace for Ready-Made API Solutions
Textellent Introduces AI Rewrite and Translation Tools
Bynder Launches Agentic AI Platform for Enterprise Content Operations
Optimizely Launches Agent Orchestration Platform at Opticon
Contentstack Launches Agent OS to Power Adaptive Experiences in “Context Economy”
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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PATTISON Outdoor Introduces ‘Digital Twins’, A Creative Planning Tool
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