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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Canva, Snowflake, Integral Ad Science, Observe.AI, Copper and more!
Observe.AI Launches AI Agents for Voice of Customer Intelligence
Integral Ad Science Partners With Impact Plus to Tackle Digital Advertising Emissions
Claritas’ ConneXions Premier (CXP) Release Gives Telco Companies Unmatched Access to Consumer and Prospect Insights
Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting
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Featured Articles
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
Everything You Need to Know About Programmatic I/O Event 2025
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Quick Bytes
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Frost & Sullivan
Foundever® Recognized by Frost & Sullivan for AI-Driven Excellence in Customer Experience Management as ‘Company of the Year’ in Europe
VXI Applauded by Frost & Sullivan for Delivering Exceptional & Compelling CX Journeys & Customer Value with Its GenAI Digital Technologies
Konecta Earns Frost & Sullivan’s 2024 Latin America Company of the Year Award for Pioneering Customer Experience Outsourcing Solutions
AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization
IntouchCX Applauded by Frost & Sullivan for Enabling Seamless, Effortless, and Memorable Customer Interactions with Its Innovation-led Solutions Suite
Teleperformance Applauded by Frost & Sullivan for Delivering Competitive Customer Service and Experiences and for Its Market-leading Position
Teleperformance Recognized with Frost & Sullivan’s 2024 Global Company of the Year Award for Enhancing Agent Engagement with the Latest AI Technologies
NICE Recognized for European AI Product Innovation Industry Excellence
AeC Recognized by Frost & Sullivan for Leading the Customer Relationship Industry in Brazil
Intradiem Awarded Frost & Sullivan’s 2024 Global New Product Innovation Award for Reducing Contact Center Agent Burnout with Its Advanced AI Solutions
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