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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Alteryx Unveils Industry’s First AI Assistant Designed to Empower Users to Seamlessly Build Analytical Workflows
Pantheon and Lytics Partner to Bring Personalization Within Reach via Google Generative AI
WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter
ZoomInfo Wins Two Google Cloud Technology Partner of the Year Awards
Stagwell (STGW) Marketing Cloud Announces a New Data Clean Room for Clients through Google Cloud
Composable DXP Leader Contentstack Announces New Partnership with Google Cloud
GrowthLoop Expands Unified Generative Marketing Solution using Google Cloud’s BigQuery and Gemini Models Ahead of Google Cloud Next ’24
Quantum Metric simplifies digital customer listening with Gen AI powered solution
NUMERATOR PARTNER ECOSYSTEM NOW INCLUDES SNOWFLAKE, AWS, AZURE, AND GOOGLE CLOUD
Sprinklr Announces Local Data Hosting Solution in the Kingdom of Saudi Arabia with Google Cloud
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