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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Martech Analytics
Analytic Partners Launches New Testing Capabilities with Agile Learning Tool
Notified Unveils IR Assistant IRIS, Upgraded Client Experience at CIRI 2025
Market Logic Unveils DeepSights Agents to Accelerate Innovation
Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
Marchex Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource
Zeta Global Unveils ‘Zeta Answers,’ Ushering in the Next Era of Agentic Marketing
Contentstack Delivers Industry-First Real-Time Audience Insights Native in CMS
Direct Agents Launches Kanopy AI, A Game-Changer in Marketing Intelligence
Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams
Environics Analytics and Caddle Expand Partnership
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