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DoubleVerify to Acquire Rockerbox for Outcome Measurement
VideoAmp Unveils VXP, a Cross-Platform Planning Solution
Alida Introduces New Usability Testing Tool to Leading UX Platform
Predactiv & Circana Launch In-Market Audience Segments
Taboola Launches Realize to Expand Performance Advertising
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Featured Articles
Breaking Down Silos: How Marketers Can Achieve a Unified Brand Experience Across Teams
The Evolution of Funnel Marketing: Why Traditional Funnels No Longer Work in B2B
Why CMOs Can’t Afford to Miss the Product Marketing Summit 2025
Customer-Centric AI: How Machine Learning is Redefining B2B Engagement
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
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Quick Bytes
Sinch Reveals Elastic SIP Trunking for Scalable Business Communication
Microsoft Introduces AI Agents
Zuora Makes a Definitive Agreement to be Taken Over by Silver Lake and GIC For USD 1.7 Billion
HockeyStack Seamlessly Integrates with LinkedIn to Transform Ad Influence Measurement for B2B Marketers
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Verint, Cloudflare, Salesforce and IAB Tech Lab !
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Hock E. Tan and John Arnold to Join Meta Board of Directors
Beamr is bringing the Video Technology of Google & Meta to everyone
IAS EXPANDS AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT TO META
DoubleVerify Bolsters Media Authentication on Meta: Extends Brand Safety and Suitability to Facebook and Instagram Feeds & Reels.
Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook & Instagram Reels
Meta Increases Automated Ad Optimization Options Through “Meta Advantage” Program
Meta Launches Its Latest AI Chat-bot on the Web
Meta Shares New Perspectives on the Economic Value of Social Connectivity
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