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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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programmatic advertising
EX.CO Joins Prebid.org, to Drive Innovation and Advocacy for Video Advertising Across All Screens
Direct Agents Joins Forces with FreeWheel to Launch Advanced In-House Programmatic CTV Solutions
The Trade Desk Appoints Omar Tawakol to Board of Directors
Vistar Media and Acxiom Partner to Bring Richer Audience Targeting to Out-of-Home Advertising
Perion Partners with KT Corporation and NHN AD to Drive Programmatic Ad Revenue in Korea
Moloco SDK Is Now Available via Google AdMob and Ad Manager
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
Dentsu and Magnite Partners for CTV and Video Activation in EMEA
ArcSpan Raises $5.2MM to Accelerate Publisher Audience Data Monetization with AI, Identity and Quality Curation Tools
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