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Material Launches Agile Insights Product, Material Spotlight, Offering Fast, Powerful Decision Guidance
GMS Launches Generative Response Ads, Pioneers Real-Time Conversations Within Ads with PH firm AdSpark
Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions
Claravine and Slalom Partner to Address Marketing Taxonomy & Metadata Challenges
Uniphore and Konecta Join Forces to Advance AI in Customer Experience and Digital Transformation
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Featured Articles
Strategies to Bolster Application Program Interface APIs into the MarTech Stack
Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan
How Businesses Can Leverage AI to Boost Their Social Media Marketing Efforts
How Brands Can Build Personalized Targeting in the Absence of Third-Party Cookies
Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022
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Quick Bytes
Sinch Reveals Elastic SIP Trunking for Scalable Business Communication
Microsoft Introduces AI Agents
Zuora Makes a Definitive Agreement to be Taken Over by Silver Lake and GIC For USD 1.7 Billion
HockeyStack Seamlessly Integrates with LinkedIn to Transform Ad Influence Measurement for B2B Marketers
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Verint, Cloudflare, Salesforce and IAB Tech Lab !
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Featured Interviews
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
How Brands can Deliver Seamless Customer Engagement Experience
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programmatic advertising
illuma partners with PubMatic to enhance seasonal holiday campaigns with contextual-AI
Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Dstillery and Equativ Partner to Elevate Audience Targeting for Brands
Smartly Named a Leader in Creative Advertising Technologies 2024 Analyst Report
Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance
DIRECTV Advertising and LiveRamp Unlock Scaled Identity Solution
Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Lemma Rolls Out Omnichannel Header Bidding Solution Lemma Infibid, Offering Publishers Limitless Monetization Opportunities
WMX Unleashes SONAR: A Proven AI-Driven Programmatic Powerhouse
Simpli.fi Named Winner for Best Location Data Platform in Digiday’s 2024 Technology Awards
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