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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Tag:
sales enablement
Predictiv Integrates Bombora Data for Enhanced B2B Targeting
Pitcher Sales Enablement 2.0: A Game Changer for MedTech Companies
Gary Hanna Joins TapClicks Executive Team as Chief Revenue Officer
G2 Introduces New Capabilities to Help SaaS Marketers Connect Buyer Activity to Revenue
PubNub Appoints Ben Stump as Chief Revenue Officer
Placements.io and Advisr Join Forces to Boost Efficiency in Ad Sales
Recurly Appoints Industry Leader Priya Lakshminarayanan as Chief Product Officer to Drive Next-Generation Subscription Platform Innovation
FreeCast Launches YouBundle to Simplify Streaming Subscriptions
Helpt Appoints Amy Luby as Chief Revenue Officer Amidst Period of Accelerated Growth
Hyland names Steve Baird its Chief Revenue Officer
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