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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Amplitude, Zoom, Cadent, The Trade Desk and more!
Smartly Enhances Brand Pulse Real-Time Cross-Channel for Brand Measurement and Optimization
Intuit Mailchimp Unveils New Suite of Tools to Unlock Customer Data
Zoom unveils Virtual Agent 2.0 to power smarter, autonomous customer support via next-gen agentic AI
PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph Integration
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Featured Articles
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
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Quick Bytes
Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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The Trade Desk
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Amplitude, Zoom, Cadent, The Trade Desk and more!
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
The Trade Desk to Launch Deal Desk for Digital Advertising Deal Performance
The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising
The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet
The Trade Desk Expands Strategic Partnerships with OTT Platforms to Advance Programmatic Advertising on CTV
NIQ announces global data collaboration with The Trade Desk to enhance audience targeting
The Trade Desk Appoints Will Platt-Higgins as Executive Vice President of Business Development, North America
Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath
Perion Adopts Unified ID 2.0 powered by The Trade Desk to Enhance Privacy-Compliant Advertising
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