CRM applications that operate on legacy technology stacks, will limit businesses from reaping digital era benefits. Enterprises need to adopt effective workflows and updated tech stacks, to enhance customer relationship management strategies
Customer experience plays a critical role in business success; because it has a major influence on cash flows. Enterprises need to have effective workflows and tech stacks implemented to enhance customer relationship management strategies. Legacy CRM tools have become obsolete and limit businesses’ ability to flourish in a competitive ecosystem. Many industries have successfully embraced the public cloud in their marketing tech stack, to enrich the overall customer lifecycle.
The market size of CRM Software-as-a-Service is growing exponentially to enable enterprises to modernize their MarTech stack with ease.
Here are a few ways to adopt the public cloud to modernize customer relationship management strategies:
Embrace the lift and shift approach to migrate to the public cloud
IT decision-makers should consider adopting a lift and shift approach to migrate the current legacy tools without making any changes in the application to the cloud. Based on the current customer relationship management solution, the CMOs should consider designing public cloud migration strategies.
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A lift and shift migration strategy will enable businesses to reap benefits immediately. This approach will help enterprises to save substantial amounts of financial resources, scale exponentially, and get secure access to modern tools. Moreover, enterprises also need to be aware of the fact that the technical debts might get carried forward to the public cloud, which they need to address on priority. Lift and shift is a low-risk option that offers benefits in real-time with inherent technical flaws.
Streamline the CRM solution before migration
Businesses can consider simplifying the current legacy CRM tool before migrating to the public cloud. It is one of the most effective ways to simplify the work processes and modernize applications before migrating to the cloud. This approach will ensure that the presales and the IT teams work closely together to identify and overcome all the current technical debts in the marketing tech stack. It is one of the most effective ways to ensure seamless migration of customer relationship management applications to the public cloud.
IT decision-makers should consider setting efficient pre-migration workflows to optimize the process. There are a lot of tasks and prerequisites that can be time-consuming, but it is one of the most strategic CRM migration approaches.
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Integrate new cloud-based customer relationship management solutions
Integrating new advanced CRM SaaS tools into the marketing tech stack will enable businesses to improve their presales operations. CMOs should consider implementing robust CRM tools that can seamlessly integrate with the current legacy solutions in the tech stack. Legacy solutions do not get modernized with this approach. But this strategy will help businesses to leverage the traditional tools until the public cloud implementation has not happened throughout. Enterprises can diversify their investments in legacy and modern tools as well to have a long-term strategic plan. However, this approach is a little tricky and expensive, but it will ensure there are no immediate repercussions on the existing operations.
Companies that concentrated on re-usable micro-services and developing modern architectures were able to explore a new set of opportunities by migrating CRM to the public cloud. Presales teams today need to move forward than implementing a robust marketing tech stack. CMOs should consider focusing on developing efficient customer engagement and segmentation workflows to leverage the core CRM capabilities. Modern public cloud customer relationship management applications with artificial intelligence, hyper-personalization, machine learning, omnichannel integrations, and automation will enable enterprises to improve their client experience.