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CMOFirst’s Weekly Roundup: Kaltura, Gupshup, Comscore, LoopMe, Listrak, Optimizely Verimatrix, and More!
Protecting Premium Streaming: How Kaltura and Verimatrix’s Cloud-TV Security Alliance Redefines OTT Advertising Integrity
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Comscore Expands AI Measurement to Track Sponsored Chat Ads and Business Impact
Agile & Co Introduces Core AI Marketing Platform for Local Service Businesses
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Featured Articles
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
UNBOUND 2026: Where Modern Growth Stops Following Old Playbooks
The Business Case for Unified Marketing Measurement: How CMOs Can Prove Marketing ROI in 2026
Hyper-Personalization Using Behavioral Data: Strategies to Deliver Smarter Customer Experiences in 2026
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Quick Bytes
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Capacity Raises Over $50 Million in Series E Funding to Expand AI-Native Customer Experience Platform
Innovid Integrates Meta Ads MCP into NIVO to Drive Conversational Agentic AI Across Social Campaigns
Triton Digital and RCS Partner to Launch Programmatic Advertising Across Over-the-Air Broadcast Radio
Gradial Launches Foundry to Shape the Future of AI-Native Marketing
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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May 2024
Brad Garbutt joins OMA as Marketing Lead
Voice Assistant Builder PolyAI Closes $50 Million Series C; Backers Include Hedosophia, Nvidia and Khosla Ventures
StackAdapt Partners with Samba TV to Power In-Platform Incremental Reach and Measurement
Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API
Amperity Redefines Composability with the World’s First Lakehouse CDP
Meltwater Integrates Influencer Marketing Analytics, Workflows within Social Suite, in an industry first
CCC Named a Stevie® Award Winner for Customer Service Department of the Year in the 2024 American Business Awards®
LivePerson announces new AI capabilities, partnerships, and integrations empowering enterprises to provide connected customer conversations
Wix Launches AI-Powered Image Enhancement and Creation Tools, Empowering Users to Create Stunning Visuals Effortlessly
Matt Dearborn, Joe Hirsch, and Rich Lin Launch PilotDesk to Automate Advertising Operations
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