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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Attentive, Apply, Captello, Precisely, DoubleVerify and More!
Snapchat Introduces Unified Attribution to Simplify Cross-Channel Campaign Measurement
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
AppsFlyer Expands Modern Marketing Cloud With New Web Performance Measurement Solution
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
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Featured Articles
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
Data Science in Marketing: How AI-Driven Insights Are Transforming Customer Strategy in 2026
AI Powered SEO Tools in 2026 and the Rise of Intelligent Search
Gartner Marketing Symposium/Xpo™ 2026 London: Where CMOs Build What’s Next
Global Digital Marketing Conference London 2026: Where Strategy Meets Real-World Execution
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Quick Bytes
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
GoTo Launches AI-Powered CX Platform to Unify Customer Engagement Across SMB Teams
Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
Publicis Acquires LiveRamp to Strengthen AI-Driven Data Collaboration Capabilities
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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May 2024
Merkle and Celebrus launch CXM Signals, a world-first solution enabling brands to harvest first-party data and deliver exceptional experiences
Shutterstock Enters into Definitive Agreement to Acquire Envato, Featuring Envato Elements, the Unlimited Creative Content Subscription
Medallia Recognized as a Leader in SPARK Matrix™ Digital Marketing Analytics Report Q4 2023
Marketing Technology and Intelligence Expert Mike Gingell Named Wiland, Inc. CEO
Billups Launches AI-Powered Cookieless and Device ID-less OOH Measurement Solutions
Independent Creative Strategy, Branding and Experience Design Agency Hyperquake Acquires Award-Winning Design and Technology Studio Potion
Rollworks launches Command Center, a dashboard that allows users to optimize thier entire end_ to _end ABM strategy
Qualtrics and Bain Expand Partnership to Transform Customer and Employee Experiences
Local Media Consortium Announces 2024 Spring Conference Agenda and Sponsors
Alorica Appoints Mike Clifton, Max Schwendner as Co-Chief Executive Officers
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