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CMOFirst’s Weekly Roundup: Kaltura, Gupshup, Comscore, LoopMe, Listrak, Optimizely Verimatrix, and More!
Protecting Premium Streaming: How Kaltura and Verimatrix’s Cloud-TV Security Alliance Redefines OTT Advertising Integrity
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Comscore Expands AI Measurement to Track Sponsored Chat Ads and Business Impact
Agile & Co Introduces Core AI Marketing Platform for Local Service Businesses
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Featured Articles
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
UNBOUND 2026: Where Modern Growth Stops Following Old Playbooks
The Business Case for Unified Marketing Measurement: How CMOs Can Prove Marketing ROI in 2026
Hyper-Personalization Using Behavioral Data: Strategies to Deliver Smarter Customer Experiences in 2026
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Quick Bytes
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Capacity Raises Over $50 Million in Series E Funding to Expand AI-Native Customer Experience Platform
Innovid Integrates Meta Ads MCP into NIVO to Drive Conversational Agentic AI Across Social Campaigns
Triton Digital and RCS Partner to Launch Programmatic Advertising Across Over-the-Air Broadcast Radio
Gradial Launches Foundry to Shape the Future of AI-Native Marketing
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Month:
October 2024
Yahoo Identity Solutions Continues Momentum, Extends Publisher Availability
Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server and Dynamic Creative Optimization Provider for Amazon DSP
Kaiber Launches Superstudio, a New Creative AI Platform for Seamless Image and Video Generation
PRophet, a Stagwell (STGW) Company, Releases New InfluencerMarketing.ai Products that Enhance Brand Safety and Performance Measurement
Feedonomics partners with YouTube to support its Shopping affiliate program
Dovetail Announces World-First AI Customer Insights Hub to Drive Customer-Centric Decisions Across Enterprises
Text Request Acquired by Commify to Further U.S. Market Expansion
Imgix Launches AI Object Removal and Expands AI Editing Suite for Greater Visual Control
Vonage Appoints Veteran Tech Executive Anthony Bartolo as Chief Operating Officer
Miro Introduces New Integration With Adobe Express to Bring Powerful Design Capabilities into the Innovation Workspace
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