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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!
Salesforce Announced Acquisition of Apromore
Attentive Launches Enhanced Features for Customer Engagement
Zeta Global Unveils Athena, an AI Superintelligent Agent
Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
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Featured Articles
The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
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Quick Bytes
Dovetail Launches AI Customer Intelligence Platform
Zen Media Launches AI-Powered Prompt Discovery Index™
Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
DeepL Launches Marketplace for Ready-Made API Solutions
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Month:
January 2025
Boost.ai and Sage Join Forces to Launch AI Agent in Record Time
OvareGroup Acquires Togetherwith, Expanding Creative Reach Across the Americas
Viant and TransUnion Partner to Enrich Viant Household ID
GRIN Announces President Ryan Debenham as its New CEO
MindgruveMacarta Names David Shapiro Vice President, Earned Media
DeepL bolsters API with next-gen LLM model and Write functionality
OvareGroup Acquires Togetherwith, Expanding Creative Capabilities Across Americas
Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization
Boost.ai Collaborates with Sage to Deliver AI Agent in Record Time
Yahoo DSP to Adopt IAB Tech Lab’s Standardized Data Transparency Labels
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