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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Talkdesk, Magnite, Acxiom, ON24 and more!
Clinch Announces New Dynamic Creative Optimization (DCO) Enhancement with Ability to Optimize Creative Performance with Media Performance Data
Magnite and Acxiom Forge Integration for Addressable Advertising in Streaming
DeepIntent Unveils Free Ad Supported TV Solution, for Healthcare Advertising
Laivly and Procedureflow Partner to Bring AI-Powered Efficiency to Contact Centers
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Featured Articles
Beyond Chatbots: The Rise of AI Agents in Customer Engagement Platforms
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
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Quick Bytes
Knack Unveils Knack Brava for SAP Cloud ERP
Navatar Unveils Embedded AI CRM for Investment Banking
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Month:
April 2025
DoubleVerify Strengthens AdTech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation
Hyland Enhances Content Innovation Cloud with Advanced AI Capabilities to Unlock Unstructured Data
ResponsiveAds Introduces Programmatic Fluid™ 250: A High-Impact Rich Media Ad Format to Replace Fixed-Sized Display Ads
Roblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising
Effeect Named Top PPC Agency by DesignRush
William Thomas Digital Appoints Scott Jamieson as Chief Growth Officer
PathFactory and ZoomInfo Announce Strategic Integration
NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising
CleverTap & Infobip partner to enhance omnichannel RCS messaging
ITG and Sundog Media Toolkit Forge Partnership to Revolutionize Creative Production with AI
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