Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.
The low quality aggregator websites that attempt to match up with popular search phrases in order to draw in more Search traffic are Google’s major objective with these latest improvements. Google has recently stated that it would focus more on the depth and quality of content, which may cause a shift in the overall SEO strategy.
According to Google, the update targets low-quality websites that were built solely to manipulate the system by incorporating precise keyword matches and data notes that correspond with important Google search patterns.